About the Role

Our client, a global supplier of high-precision die bonding and micro-assembly equipment, is expanding its commercial presence across Asia-Pacific and Oceania from its Thailand office. They are seeking a Sales & Marketing Manager to lead regional sales and drive business growth across the region, working through both direct sales and a distributor network.

This is a senior commercial role suited to a proven B2B sales and marketing leader from the semiconductor, electronics assembly, or precision capital-equipment sector.

Key Responsibilities

• Lead, coach, and develop the regional sales team — both direct sales and distributor partners — to meet and exceed sales targets.
• Drive business growth across APAC and Oceania, identifying new opportunities and expanding key accounts.
• Maintain an accurate, healthy sales pipeline and ensure the team's compliance with company workflows and documentation standards (CRM-based).
• Develop and execute marketing strategies, including digital marketing, social media, and campaigns.
• Plan, organise, and represent the company at industry events and trade shows.
• Use sales data and KPI analysis to prioritise actions and make data-driven decisions.
• Coordinate with headquarters on commercial strategy, forecasting, and market feedback.

What We're Looking For

• Proven B2B sales and marketing track record within a comparable range of customers and industries (semiconductor, electronics assembly, precision automation, or capital equipment).
• Experience managing a regional sales team, including direct sales and distributor/channel partners.
• Strong people-management and team-leadership credentials.
• Bachelor's degree in Engineering (a master's in Engineering or Business Administration is an advantage).
• Hands-on with KPI-driven sales operations and CRM (Salesforce ideal); proficient in Microsoft Office.
• Combined commercial and marketing capability across digital, social, campaigns, and events.
• Good written and spoken English.
• Willing to travel within APAC and Oceania.
• Eligible to work in Thailand.

Nice to Have

• Experience with assembly equipment (SMD mounter, die bonder) or comparable high-tech capital equipment.
• Existing network across the SEA / APAC electronics or semiconductor market.

What's On Offer

• Competitive salary with performance bonus
• Group health insurance
• Travel allowance
• Senior regional role with direct ownership of APAC & Oceania growth

About the Company

Our client is a global supplier of high-precision die bonding and micro-assembly equipment, supporting semiconductor, photonics, and advanced packaging applications for over 30 years. With subsidiaries on three continents, they deliver local expertise and long-term technical collaboration with customers worldwide.