Chief Financial Officer

Location: Bangkok

Industry: Health & Wellness / Multi-Site Retail

Employment Type: Full-Time (FTE)

About the Company

Our client is a leading international health and wellness operator with a strong and growing footprint in Thailand. With an established multi-site network and ambitious expansion plans over the next three years, the business is entering a new phase of structured growth and financial transformation.

This role reports directly to the Thailand CEO, with a dotted reporting line to the Group CFO based overseas.

The Opportunity

This is a strategic finance leadership role responsible for driving financial performance, strengthening governance, and supporting the continued expansion of a multi-branch retail business.

The successful candidate will act as a trusted business partner to the CEO, providing commercial insight, financial discipline, and scalable financial infrastructure to support long-term growth.

Key Responsibilities

Strategic Finance Leadership

• Own and lead the overall financial strategy for the Thailand business
• Drive budgeting, forecasting, and long-range financial planning
• Deliver clear KPI reporting and performance insights to leadership
• Partner closely with the CEO on strategic and operational decisions

Capital & Cost Management (Multi-Site Portfolio)

• Lead CAPEX planning and governance for new site openings and refurbishments
• Drive OPEX optimisation and cost discipline across the network
• Oversee unit economics and club-level profitability

Cash Flow & Working Capital

• Manage cash flow forecasting and liquidity planning
• Optimise working capital and funding requirements
• Provide timely reporting and financial visibility to Group

Governance & Financial Control

• Establish and strengthen internal controls and financial policies
• Ensure compliance with local statutory and Group reporting standards
• Manage audits, tax matters, and regulatory obligations

Financial Systems & Infrastructure

• Lead ERP implementation and finance process optimisation
• Strengthen accrual accounting, reporting automation, and scalable controls
• Ensure integration between finance and operational systems

Investment & Expansion Analysis

• Lead financial evaluation of new site investments and expansion initiatives
• Conduct ROI, IRR, payback, and feasibility modelling
• Prepare board-level investment papers and financial presentations

Leadership & Stakeholder Management

• Lead and develop the Finance and Accounting teams
• Partner cross-functionally with Operations, Sales, HR, and Marketing
• Communicate financial insights clearly to both local and Group stakeholders

Candidate Profile

Qualifications

• CPA, ACCA, or equivalent professional accounting qualification preferred
• Bachelors or Masters degree in Accounting, Finance, or related field

Experience

• 10–15 years of progressive finance leadership experience
• Proven experience as CFO, Finance Director, or senior finance leader
• Strong background in retail, consumer, or multi-site operating environments
• Experience in financial modelling, investment analysis, and capital planning
• Exposure to ERP implementation and finance transformation initiatives
• Strong English communication skills

What We Are Looking For

• Commercially minded finance leader with strong operational insight
• Hands-on but strategic mindset
• Strong governance and internal control orientation
• Ability to operate in a fast-paced, growth environment
• Confident communicator able to partner at executive level